Business etiquette in germany and austria as perceived by american tourists

摘要

Gift etiquette and appropriate dress have become an important part of the domestic and international business cultures and are often used to promote goods or services as a way to strengthen relationships with customers and suppliers. The purpose of this research was to investigate global business communication practices and determine differences in protocol, gift etiquette, and dress in two European countries, Germany and Austria. the main objectives were to (1) identify current customary business practices in protocol, gift etiquette and dress; (2) develop a list of gifts that would be culturally appropriate items for presentation in a cross-cultural business environment; and (3) develop dress codes for conducting business in Germany and Austria.