RESEARCH ON FUZZY COMPREHENSIVE EVALUATION OF C2C E-COMMERCE WEBSITE’S USER EXPERIENCE

摘要

A fuzzy comprehensive evaluation method of user experience is proposed to the problem on user experience quality which is difficult to accurately evaluate on the E–commerce web using. Firstly, being accordance with usability testing theory and the analysis of the user experience elements on E-commerce web using process, a evaluation index architecture is structured with views including human-computer interactive’, users’ and experts’. Then Analytic hierarchy process is used for weighting evaluated factors and the evaluation result is fuzzed. Finally an example is give to indicate that the evaluation model is effective to evaluate the quality of user experience on the E–commerce web using.