TAKEOFF TIME IN INNOVATION ADOPTION: THE EFFECTS OF CULTURE AND THE MODERATION OF NATIONAL ATTRIBUTES

摘要

The intermediate point between the introductory and the growth phases of innovation adoption has been labeled as takeoff point in the existing literature. However, the dynamics of takeoff phenomenon in a cross-national setting remains largely unexplored. This paper studies cultural dimensions' relationship with the extent of takeoff time and the moderating effects of GDP per capita, population density and illiteracy rate. The results of the study confirm that the cultural values have an effect on takeoff time and that the cultural dimensions have more influence on takeoff time in countries with highly developed economy, dense population and low illiteracy rate. The paper also provides evidence that the influence of the cultural dimensions may be more complex than earlier has been considered.