The research of service innovation on the base of catering service process — Taking HaiDiLao as an example

摘要

People living standards have been improved as the service industry advancements, which has become an important part of national economy. Catering industry as one of the service industry has its unique service management model. With the development of economy, catering industry has achieved significant development, but few breakthroughs in service innovation. Especially the service process is mostly still in meal service, which leads to catering service homogenization. Through ten years of struggle, HaiDiLao, Sichuan hot pot brand business model has developed into a big scale food chain relying on its effective service innovation process. This article selects HaiDiLao as the research object, finds the reasons of its rapid development by analyzing its unique service process. And finally the author makes rough study on how to implement service innovation and copy the successful service model to other catering, thus pushing overall development of service industry.