Research on the Information Search Behaviors of Old Tourist in Beijing

摘要

Along with the aging of the population,a consumer market of elderly tourism with huge potential is forming.Travel information has an effect on the elderly's decision to travel.Based on the survey and interview with 140 old persons through questionnaires in Beijing,the paper analyzed and concluded the characteristics of elderly travelers' information search behaviors and interest,the attention to various tourism information and others,resulting in some relevant suggestions on market development and marketing for tourism enterprise or tourism information supplier.