Multi-Airport Market Development Strategies A Case in Western Taiwan

摘要

Previous research has shown that most of the successful multi-airport systemsrnhad a common feature – having well market segmentation among airports. This study,rntherefore, explores the potential development strategies of four neighboring airportsrnin Western Taiwan from the perspective of market segmentation. Firstly, the currentrnair passenger market was analyzed and market segmentation alternatives proposed.rnNext, a stated preference survey based on the proposed alternatives was conductedrnto understand passengers’ preference of the four airports. Finally, a rank-orderedrnlogit airport choice model for market segmentation was developed. The resultsrnindicated that access time, total travel cost, number of transfers and flight frequencyrnare all significant factors affecting passengers to choose an airport. Among thernaffecting factors, the number of transfers is the most important factor that determinesrnpassenger’s choices of airports. According to the forecasts, if the secondary airportsrnare allowed to be fully connected, the local passengers will prefer to depart from thernconvenient secondary airport. Through analyzing the possible changes of passengers’rnairport choices, this research has provided useful information regarding the opportunities/threats toward various development strategies of the multi-airportrnsystem.