E-Commerce Customer Credit Evaluation Based on AHP

摘要

This article unifies the primary factors that affects the C2C electronic commerce, designs an appraisal indicator system which conform to the current C2C commerce pattern characteristic, using the AHP method establishes C2C electronic commerce transaction main body credit appraisal model, and then using transaction main body credit formula and the appraisal credit meter, confirms this appraisal system's feasibility by the example.