The Chinese Textile Enterprises' Transnational Alliance Strategy Based on the Sustainable Development

摘要

Chinese textile enterprises' survival and development environment has changed significantly since the 21st century. It reflects in two aspects. In the macro aspect,the notions of "sustainable development" and "the enterprises' social Accountability" have gained too much attention, and challenged the textile enterprises'development model which has the features of low-cost expansion. In the micro aspect,the production costs of textile enterprises are rising as the labor, raw material and energy prices continues to increase as well as the labor and employment system change, at the same time, the steady appreciation of the RMB is putting pressure on the export products, so the textile enterprises' comparative advantage which based on the resources endowment are weakening relatively. Faced with the dual risks of resource constraint and intense market competition,taking the "resource sharing,have complementary advantages and cooperation win-win" as the target of transnational alliance, after all, is the strategic choice of Chinese textile enterprises to solve the contradictions between the development and the environment. The transnational alliance may produce the economic of scale and synergistic effect, it not only can minimize the market risks which arise from the expansion of scale and resource constraint through global allocation of resources and international cooperation, and optimize business environment; but also can promote the enterprises' technological progress and system innovation as well as change the enterprises' development model and realize the sustainable development.