Improving Engineering - Marketing Collaborationfor High Tech Product Development and Launch

摘要

The contribution of this paper is a methodology for aligning processes to the strategic plan. An organization must bernable to align itself with the strategic plan to ensure effective implementation. A key factor for successful strategicrnimplementation is aligning processes to the strategic plan. Once processes are aligned to the strategic plan,rnobjectives, goals, and measures can be utilized to asses strategic progress. Lessons learned and best practices ofrnprocess alignment were developed from case study applications conducted at Kennedy Space Center. Managersrnmay utilize this methodology for implementing strategic plans within their organizations.