Relationship Study on Sports Marketing Management and Lifetime Sports

摘要

As a means to improve the life quality of college students, sports marketing management hasbecome an important part of college life, this paper analyzes and studies on lifetime sports from theperspective of sports marketing management, argues that under the concept of lifetime sports, college PEteaching emphasizes on through the changes in teaching content and teaching methods, let students get theexperience to overcome difficulties and make progress, and enjoy the fun in the cooperation of sports.Reasonable guidance of sports marketing management of PE teachers for college students is concreteembodiment of changes of teaching content and methods, college students can have a positive and profoundemotional experience of sports, it has great practical significance to promote right sports habits and sportsattitude needed by lifelong sports of college students.