Research on sports print media in China is still in the initial stage of development, its research value and meaning are beyond the problem itself. The position of sports print media in China should fullytake into account the natural properties of the reader of age, gender, marital status, ethnicity, physical characteristics and the geographical environment etc., and consider the reader's social attributes of education level,occupation, major, economic level, social status and leisure time, recreation and so on. The key to createbrand of sports print media is to be unique, and is characterized by the topics advantages and the characteristics topics. Editing and production of sports print media will face the ultimate test of the market economy andthe evaluation of professional readers, how to make sports print media information quickly spread up and effective used, marketing work that is particularly important.
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