A system for providing personal recommendation information and advertising consumer sentiment index through data analysis in big data-based

摘要

The present invention provides a system for providing personal recommendation information and advertising consumer psychology index through data analysis in big data-based personal information management that helps companies to easily create profits by accurately identifying advertising consumer psychology index based on big data. In relation to, the present invention is a consumer terminal for sending a consumer opinion (102) and; By being connected to the network, the advertisement consumer sentiment index providing server 104 that receives the consumer opinion as big data from the consumer terminal 102 or collects various information to provide the consumer psychology index according to the advertisement, wherein the advertisement consumer psychology The index providing server 104 includes a storage unit 106 for storing structured data, unstructured data, and sentiment dictionary required for operation; a data collection unit 108 for collecting structured data 116 and unstructured data 118 through a network; an opinion index calculation unit 110 for calculating an opinion index by emotional analysis of the unstructured data 118 collected by the data collection unit 108; The consumer sentiment index can be periodically updated according to advertisements, and the consumer opinion index is updated on a daily or weekly basis while maintaining the second economic index, which is announced on a monthly basis, at a fixed value. Includes an advertisement consumer psychology index calculation unit 114 for calculating the consumer psychology index according to the.