Disclosed are various approaches for incentivizing in-person interactions and customer engagement. These approaches can include obtaining, with a client device, a first indication of attendance of a user at an event. Then, the client device reports the first indication of the attendance of the user to a remote computing device. Later, the client device obtains an additional indication of the attendance of the user at the event and reports the second indication of the attendance of the user to the remote computing device. Meanwhile, the remote computing device can receive the first indication of attendance of a user at an event and the second indication of attendance of the user at the event. The remote computing device can calculate an amount of time that the user attended the event and an amount of reward points based at least in part on the amount of time that the user attended the event. The remote computing device can then award the reward points to the user account of the user.
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