Methods and apparatus to measure brand exposure in media streams

摘要

Methods and apparatus to measure brand exposure in media streams are disclosed. An example method to determine brand exposures included in media content disclosed herein comprises determining whether a scene detected from a media stream corresponding to the media content matches a reference scene, identifying an expected region of interest in the detected scene based on information describing the reference scene when the detected scene is determined to match the reference scene and the reference scene is not specified to be a scene of no interest, and determining whether a reference brand identifier associated with the reference scene is included in the expected region of interest identified in the detected scene.