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Methods and apparatus to measure brand exposure in media streams
Methods and apparatus to measure brand exposure in media streams
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机译:衡量媒体流中品牌知名度的方法和设备
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摘要
Methods and apparatus to measure brand exposure in media streams are disclosed. Disclosed example apparatus include a scene detector to compare a signature of a detected scene of a media presentation with a library of signatures to identify a first reference scene, and a scene classifier to classify the detected scene as a scene of changed interest when a first region of interest in the detected scene does not include a first reference brand identifier included in a corresponding region of interest in the first reference scene. Disclosed example apparatus further include a graphical user interface to present the detected scene, prompt for selection of an area of the first region of interest in the detected scene, and compare the selected area to a library of reference brand identifiers to identify a second reference brand identifier included in the first region of interest in the detected scene.
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