POI METHOD OF RECOMMENDING POI AND RECOMMENDATION SYSTEM PERFORMING THEROF

摘要

A POI (Point of Interest) recommendation method according to the present invention is provided. The POI recommendation method includes a POI information receiving step of receiving POI information associated with a POI transition pattern for each user, and a POI matrix generating a POI-POI matrix (Q) indicating a user''s transition preference based on the POI information. generating, optimizing a target function associated with a preference for a POI using information associated with the POI-POI matrix Q and the user-POI matrix P, and calculating according to the optimized target function The method may include providing a POI candidate providing a POI candidate to each user terminal based on the selected preference for the POI.