METHOD FOR MATCHING ADVERTISER AND INFLUENCER FOR ONLINE MARKETING

摘要

An embodiment of the present invention is an advertiser and influencer matching method for online marketing, wherein information on a first advertisement effect grade among a plurality of advertisement effect grades and information on an advertisement target are obtained from the advertiser's terminal. determining a first influencer group corresponding to the first advertisement effect rating from among a plurality of influencer groups, the advertisement among a plurality of influencers included in the first influencer group Determining at least one first candidate influencer based on information on a target, transmitting information about the at least one first candidate influencer to the advertiser's terminal, and the advertiser's terminal Receiving information about at least one second candidate influencer and advertisement progress request information among at least one first candidate influencer; transmitting information and the advertisement progress request information; receiving advertisement approval information corresponding to the advertisement progress request information from a terminal of a specific influencer among terminals of the at least one second candidate influencer; It may include transmitting advertisement contract completion information to the terminal of the advertiser and the terminal of the specific influencer based on the acceptance information.