Marketing Methods and Systems for Internet Insurance Products

摘要

The present invention discloses a marketing method and system for an Internet insurance product, the method comprising the steps of: constructing a broker social network graph including a plurality of first subgraphs based on first insurance-related data; obtaining a first community structure by performing community partitioning for each first subgraph among a plurality of first subgraphs; calculating respective node network indicators of the community of at least one layer of the first subgraph and the first community structure to obtain a plurality of node network indicators; and analyzing a plurality of node network indicators, and marketing an Internet insurance product based on the analysis result. The embodiment of the present invention can effectively conduct marketing of internet insurance products and increase the marketing success rate of internet insurance.