Marketing method and system of Internet insurance product

摘要

The present invention discloses a method and system for marketing an internet insurance product, the method comprising: building, by a first insurance related data, a broker social network graph including a plurality of first subgraphs; Proceeding with community partitioning for each first subgraph of the plurality of first subgraphs to obtain a first community structure; Calculating respective node network indicators of the community of at least one layer of the first subgraph and the first community structure to obtain a plurality of node network indicators; Analyzing the plurality of node network indicators and marketing the internet insurance product based on the analysis result. Embodiments of the present invention can effectively proceed with the marketing of the Internet insurance products, it is possible to increase the marketing success rate of the Internet insurance.