In a vehicle traveling simulation system, a multimedia device has at least a test target function among in-vehicle media functions. An activation device activates the multimedia device. A plurality of external terminal devices is respectively provided at different positions from the multimedia device. A data acquisition unit of the activation device is able to acquire vehicle state data simulating a vehicle state when a vehicle is traveling from the plurality of external terminal devices. An input unit inputs, to the multimedia device, activation data corresponding to the vehicle state data. The multimedia device is activated based on the input activation data.
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