METHOD AND APPARATUS FOR RECOMMENDING FINANCIAL PRODUCT, ELECTRONIC DEVICE, AND COMPUTER STORAGE MEDIUM

摘要

This application discloses a method for recommending a financial product performed at a server. The method includes: receiving, from a client, a request to recommend the financial product; constructing M categories of product recommendation features of each of N financial products according to historical data of a set of parameters of the financial product, N and M being both positive integers; obtaining, for each of the M categories of product recommendation features, a comprehensive product recommendation feature corresponding to the category; determining a user recommendation proportion of the financial product according to deviations of the categories of product recommendation features of the financial product from the comprehensive product recommendation feature corresponding to the categories, the user recommendation proportion being a proportion of users to which the financial product is recommended to all users; and determining the recommended financial product according to user recommendation proportions of the financial products to the requesting client.