This disclosure relates to methods, non-transitory computer readable media, and systems suggest an impact factor affecting an entity's target as a focus area by identifying indicators of impact factors from unstructured responses to an electronic survey and ranking such impact factors. For example, the disclosed systems identify impact factors from unstructured responses to an electronic survey question and generate impact-factor scores representing relationships between the impact factors and a target for an entity. The disclosed systems can determine impact-factor rankings based on the impact-factor scores and a relative-performance of the entity for the impact factors. By ranking the impact factors, the disclosed systems can provide suggested impact factors to the entity to assist the entity in improving entity performance related to the target.
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