SYSTEMS AND METHODS FOR SELECTING TYPE OF SECONDARY CONTENT TO PRESENT TO A SPECIFIC SUBSET OF VIEWERS OF A MEDIA ASSET

摘要

Systems and methods are provided herein for identifying viewers who are engaged in a media asset but unlikely to consume secondary content, and presenting, to the identified viewers, some secondary content designed to incentivize the identified viewers to consume secondary content. These systems and methods determine that a viewer is engaged in a media asset upon determining level of engagement of the viewer in the media asset is greater than a threshold value. These systems and methods determine that the viewer is unlikely to consume secondary content upon determining level of engagement of the viewer in secondary content is less than a threshold value. These systems and methods, upon determining that the viewer is engaged in the media asset but unlikely to consume secondary content, generate for display secondary content related to the media asset during breaks in the media asset.