An image forming apparatus includes an image holding unit that holds an image that is formed of a developer, the image being intended to be transferred onto a medium, and an image that is not intended to be transferred onto a medium, a transfer unit that transfers the image that is intended to be transferred onto a medium onto a medium, a removing unit that removes the image that is not intended to be transferred onto a medium from the image holding unit, and a forming unit that forms the image that is not intended to be transferred onto a medium onto the image holding unit by using a developer and that has a first forming mode for a first medium and a second forming mode for a second medium that has a transfer sensitivity lower than a transfer sensitivity of the first medium, the forming unit being configured to use a larger amount of the developer in formation of the image that is not intended to be transferred onto a medium in the first forming mode than in the second forming mode.
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