首页>
外国专利>
METHODS AND APPARATUS FOR ESTIMATING TOTAL UNIQUE AUDIENCES
METHODS AND APPARATUS FOR ESTIMATING TOTAL UNIQUE AUDIENCES
展开▼
机译:用于估算唯一受众的方法和装置
展开▼
页面导航
摘要
著录项
相似文献
摘要
Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.
展开▼