Sales lead qualification of a consumer based on sales lead rules

摘要

Systems and methods for qualifying a sales lead may include one or more of the following. Information, received via a network, about an identified end-user computing device and/or an end-user of the identified end-user computing device may be processed. Lead qualification rules that include criteria for qualifying a lead may be accessed. A characteristic of the end-user of the identified end-user computing device may be derived based at least in part on the information about the identified end-user computing device and/or the end-user. A lead characterization of the end-user of the identified end-user computing device may be generated based at least in part on the characteristic of the end-user of the identified end-user computing device and the lead qualification rules. The lead characterization may indicate a lead assessment of the end-user. The lead characterization of the end-user of the identified end-user computing device may be stored.