CREATIVE SCRIPT OBJECT SUBSCRIPTION AND TRAFFIC ALLOCATION METHOD AND DEVICE, PLATFORM, AND MEDIUM

摘要

Provided are a creative script object subscription and traffic allocation method and device, platform, and medium, said subscription method comprising: for at least one creative script object of a first type and creative script object of a second type, determining an initial traffic allocation solution, the at least one creative script object of the first type comprising a creative script object of a first type to be subscribed; taking the initial traffic allocation solution as a basic traffic allocation solution of a first iteration, in the direction of increase of total revenue of the traffic, iterating on the basic traffic allocation solution, the traffic allocation solution obtained in each iteration being used as the basic traffic allocation solution for the subsequent iteration; from the traffic allocation solution obtained at the end of iteration, determining the target traffic allocation solution having the largest current total revenue; if the current total revenue of the traffic is greater than the estimated total revenue of the traffic, then subscribing with the first type of creative script object to be subscribed. Using the described method, the subscription processing of a creative script object can be accurately performed.