METHOD AND SYSTEM FOR CONNECTING USER DEVICE IDENTIFIERS, METHOD AND SYSTEM FOR EVALUATING ADVERTISING PERFORMANCE BASED ON USER DEVICE IDENTIFIERS

摘要

FIELD: advertising.;SUBSTANCE: group of inventions relates to the field of advertising and can be used to evaluate the effectiveness of online and offline advertising campaigns. The method comprises the stages, at which each of the at least one recording device is installed in a corresponding predetermined geographic location; setting at least one time interval for collecting identifiers for each of the at least one recording device; from the radio air by means of at least one recording device, identifiers of devices associated with a given geographic location in at least one time interval given are retrieved; based on device identifiers obtained on the registering device, filtering of the devices is performed by means of this registering device, the filtering includes at least the following steps: exclusion of random device identifiers; exclusion of device identifiers that are not user devices; elimination of duplicate device identifiers; sending the collected and filtered user device identifiers to at least one external device.;EFFECT: technical result is to improve the accuracy of evaluating the effectiveness of advertising, to reduce the load on the computing power of the computer device and the data network.;32 cl, 6 dwg