A pusher unit (10) for placement into a merchandise display tray to dispense merchandise which has an elongated shelving track (30) with a front end (32) and a top surface (38) for carrying the bottom surface of the merchandise. The pusher unit (10) has a spring-biased pusher plate (40) with a front surface (42) for contacting the side surface of the merchandise. The pusher plate (40) is movable along the top surface (38) of the shelving track (30) so that the front surface (42) of the pusher plate (40) engages the side surface of the merchandise and the merchandise is thereby disposed between the pusher plate (40) and the front end (32) of the shelving track (30). The pusher plate (40) has interconnected upper (44) and lower (46) sections with the upper section (44) being movable between a merchandise-dispensing position and a merchandise-loading position. When the upper section (44) is in the merchandise-loading position, the front surface (42A) of the upper section (44) of the pusher plate (40) can be locked into a selective position along the shelving track (30) to facilitate loading merchandise on the shelving track (30) in front of the pusher plate (40). An improved shelf for dispensing merchandise is also provided, which has a shelving track (30) removably attached to the merchandise display tray.
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