机译:微博用户对名人商品的购买意向的前身:虚拟社区和粉丝经济的观点
Faculty of Arts School of Culture and Communication University of Melbourne Parkville VIC 3010 Australia;
Faculty of Arts School of Culture and Communication University of Melbourne Parkville VIC 3010 Australia;
Online Interaction(OI); The Sense of Virtual Community(SOVC); Parasocial Relationships(PSR); Purchase Intention(PI); Fan economy;