A pusher unit for placement into a merchandise display tray to dispense merchandise which has an elongated shelving track with a front end and a top surface for carrying the bottom surface of the merchandise. The pusher unit has a spring-biased pusher plate with a front surface for contacting the side surface of the merchandise. The bottom section of the pusher plate is movable along the top surface of the shelving track so that the front surface of the pusher plate engages the side surface of the merchandise and the merchandise is thereby disposed between the pusher plate and the front end of the shelving track. The pusher plate has interconnected upper and lower sections with the upper section being movable between a merchandise-dispensing position and a merchandise- loading position. When the upper section is in the merchandise-loading position, the front surface of the upper section of the pusher plate is out of the plane defined by the front surface of the lower section. The pusher plate can be locked into a selective position along the shelving track to facilitate loading merchandise on the shelving track in front of the pusher plate. An improved shelf for dispensing merchandise is also provided, which has a shelving track removably attached to the merchandise display tray.
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