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ATM segment of one marketing method

机译:ATM细分市场的一种营销方式

摘要

A method for segment of one marketing to a customer utilizes an automated teller machine (ATM). The ATM dispenses to the customer a receipt containing a transaction record, a promotion, and a telephone number for redeeming the promotion by the customer. When the customer calls the telephone number, a telephonic survey is conducted and includes questions relating to products and services offered by a marketeer. Answers to the survey questions are stored in a customer profile in a computer database, and the promotion is sent to the customer. The customer profile is used to generate a segment of one target message specific to the customer which offers a specific product or service from the marketeer based on the stored customer profile. The target message is then sent to the specific customer to complete the segment of one marketing.
机译:一种用于将一个营销细分给客户的方法,该方法利用自动柜员机(ATM)。 ATM向客户分发收据,其中包含交易记录,促销和电话号码,以供客户兑换促销。当客户拨打电话号码时,将进行电话调查,其中包括与营销人员提供的产品和服务有关的问题。调查问题的答案存储在计算机数据库中的客户资料中,促销信息发送给客户。客户简档用于生成特定于客户的一个目标消息的片段,该目标消息基于所存储的客户简档从营销商提供特定的产品或服务。然后将目标消息发送给特定客户,以完成一个市场营销的细分。

著录项

  • 公开/公告号US5619558A

    专利类型

  • 公开/公告日1997-04-08

    原文格式PDF

  • 申请/专利权人 NCR CORPORATION;

    申请/专利号US19950557866

  • 发明设计人 ELIZABETH A. JHEETA;

    申请日1995-11-13

  • 分类号H04M11/00;

  • 国家 US

  • 入库时间 2022-08-22 03:10:19

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