Method and System for Segmenting Customers for Marketing and Other Projects

摘要

A customer segmentation technique automatically selects a customer score for customers from a plurality of predetermined customer scores during a daily processing sequence, allowing customer segmentation and performing marketing activities based on the customer score in the same daily processing sequence responsive to the customer score. The customer score encodes one or more customer status conditions that can be used by later functions in the daily processing sequence to guide marketing activities.