Minority marketing for resource conservation. A research project to study methods of outreach in Hispanic minority communities regarding issues of energy and resource conservation.

摘要

The Minority Marketing Program established baseline environmental informational data related to City of Tucson minority communities. The data is intended to be used to further develop the energy conservation, environmental education and neighborhood outreach programs. The goal of these new programs is to positively affect the participating rates of all City sponsored community environmental programs with a special emphasis on minority communities. The Minority Marketing Program developed a survey, in conjunction with the University of Arizona, to establish a database of environmental awareness information City-wide but with a special emphasis on an area composed of 10 census tracts within a primarily Hispanic community. This survey was constructed using federal non-proprietary software entitled Questionnaire Programming Language (QPL) and was administered as a computer assisted telephone interview (CATI), as well as a total design method mail-out survey. This approach produced data that is reliable within (+-) 5%. It will also establish a database against which future data can be compared.