System for acquiring data useable in creating, updating and exploiting marketing databases. The purpose of the system for acquiring data useable in creating, updating and exploiting marketing databases forming the subject of the invention, is to enable the small business to benefit from the advantages of using marketing databases at a cost much less than that currently required. It is configured by means of the functional combination of means of reading 1 for storing identification, means of entering data 2, means of visually displaying data 3, means of connecting the different elements together and to (a) data processing unit(s) 4, means of management and temporary 5 or permanent 5' storage of the data and means of printing 6. IMAGE
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