Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing field, the use of big data in research can represent a deep dive in consumer understanding. This essay discusses the big data uses in the marketing information system and its contribution for decision-making. It presents a revision of main concepts, the new possibilities of use and a reflection about its limitations.
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机译:两岸四地累犯制度比较研究——兼论中国内地累犯制度一体化之构想 =Comparative Study on Recidivism System in Hong Kong, Macao, Taiwan and China: Concurrently Discuss the Conception of Recidivism System Integration in Mainland China