AUTOMATED INTERACTION WITH SELLERS OF ADVERTISING SPACE AND BUYERS OF ADVERTISING SERVICES

摘要

A facility for analyzing immediate buying opportunity for a specified media project is described. The facility receives and displays information describing the project. Further, for each of a plurality of media outlets, the facility receives from the media outlet and displays information describing the media outlet. As a result, the information describing the media outlet displayed by the facility may be used to choose one or more media outlets for use in the project.