AUTOMATED INTERACTION WITH SELLERS OF ADVERTISING SPACE AND BUYERS OF ADVERTISING SERVICES

摘要

The invention relates to a function to analyze an immediate buying opportunity against a media plan defined. This function receives and displays information describing the plan. In addition, for each of media publications, the function receives the publication media information describing and displays. Thus, the information describing the publication media displayed by the function can be used to choose one or several media publications that can be used in the plan.