System for Managing Portal Advertisement that united System for Managing On-line Advertisement and System for Managing Off-line Advertisement using A.R.S of Internet Advertising Enterprise

摘要

PURPOSE: A portal advertisement operation system is provided to enable a user to directly use accumulated money, offered via an online instant lottery or an advertisement search and an ARS lottery, in purchasing products at a shopping mall so that it can increase advertisement effect and increase product sales quantity over the internet. CONSTITUTION: A portal advertisement operation system comprises an off-line advertisement operation system(10) and an on-line advertisement operation system(20). The off-line advertisement operation system(10) offers the user an advertisement message via the ARS, informs the user of then lottery results after finishing the advertisement message, lets the user input a social security number, and then offers the next advertisement message. The on-line advertisement operation system(20) includes a TV-CF advertisement, a small and medium company advertisement, a nationwide advertisement, an accumulated money exchange site, and a shopping mall. If the user clicks an advertisement button, bonus money is accumulated. If the user clicks an instant lottery button, the user can receive a message of the lottery result, or a message of inputting a social security number in the case of winning the lottery.