ADVERTISEMENT MANAGING SYSTEM, ADVERTISEMENT MANAGING DEVICE, ADVERTISEMENT MANAGING METHOD AND ADVERTISEMENT MANAGING PROGRAM

摘要

PROBLEM TO BE SOLVED: To calculate the advertisement reward corresponding to the effect of the advertisement of an advertising terminal unit which displays advertising information.;SOLUTION: When the user who looked at advertising information on the terminal unit 12 of an advertising store 11 operates the issue button of the coupon added to the advertising information, coupon information is written in an IC card 13. If the coupon recorded on the IC card 13 is used at the store of an advertiser, coupon utilization information will be transmitted to a management server 15. The management server 15 records that from which advertising store the digital coupon, which was used, was issued on a coupon history database 31 based on the information transmitted from the terminal unit 17 of the store of the advertiser.;COPYRIGHT: (C)2002,JPO