Agency method of advertising planning and creativity on internet

摘要

PURPOSE: A method for intermediating an advertising plan and idea on the Internet is provided to publicly collect ideas by registering a basic strategy in a manager server by an advertiser. CONSTITUTION: An advertiser registers a basic information and a manager server forms a database with the information. An idea provider searches the information. A plurality of idea providers form a team and jointly work. The idea provider creates an advertisement idea and registers the same in the manager server. The advertiser searches ID of the idea provider registered in the manage server. The advertiser transfers willingness to buy the idea to the manager server. The manager server transmits the advertiser's willing to the idea provider. The idea provider transmits whether he/she accept conditions. When the idea provider accepts the conditions of the advertiser, the manager server notifies it to the advertiser. If the idea provider suggests a new condition, a negotiation is performed with the advertiser. The advertiser requests the manager server for actual product with respect to the idea. The advertiser requests the manager server for media buying for the idea.