ADVERTISEMENT PROGRAM RATE EVALUATION DEVICE AND SPONSOR SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide an advertisement program rate evaluation device and a sponsor system that can grasp advertisements desired by each of users of each layer, prevent the advertisement program rate from being lowered and provide advertisements with enjoyment by introducing the processing to raise the interest of the users in the advertisements.;SOLUTION: When an advertisement is viewed by a user with a user ID 24, related history data 31 are updated. Degree of interest is calculated by entering a view number of times 27 and an event reply number of times 28 to the history data 31 of advertisement viewing, with respect to each advertisement ID 26. An infant pet image when the degree of view interest is low or a grown pet image as the degree of view interest gets higher is extracted from a pet image list 32. A control section 9 generates a synthesized pet image 33 on the basis of information of the extracted pet image, gives the result to an AV decoder, superimposes the composited pet image on a program signal as soon as a program is broadcast, and a display device 10 displays the resulting signal. The pet is made to grow, in response to the degree of view interest of each advertisement ID 26 to raise the motivation of the view of the advertisement.;COPYRIGHT: (C)2002,JPO