ADVERTISEMENT EXPRESSION CHECKING SYSTEM AND METHOD AND PROGRAM FOR ADVERTISEMENT EXPRESSION CHECKING

摘要

PROBLEM TO BE SOLVED: To acquire an associative diagram which enables extraction of a natural associative route, and a easy reading of an associative context. SOLUTION: This system is provided with an encoding means encoding the spoken contents of the viewer of objective advertisement expressions by clause units based on a thesaurus prepared by classifying estimated spoken contents into a plurality of hierarchies in advance, and summarizing synonyms in each hierarchy, and adding a specific code to each summarized synonym group, a counting means counting the number of times of appearance of each code in the encoded spoken contents, the number of people who speak, and the number of times of association of the codes having association (association from a low order hierarchy to a high order hierarchy or inverse association or association jumping in a plurality of steps), an associative diagram preparing means preparing an associative diagram 70 in which the number of times of appearance, the number of persons who speak, and the number of times of association are expressed. Then, the number of times of association as the counted result of the association from the low rank hierarchy to the high rank hierarchy or the inverse association and association jumping in the plurality of steps, the number of times of appearance of each code, and the number of persons who speak are expressed in the associative diagram 70 to be outputted.