SYSTEM AND METHOD FOR STABILITY ANALYSIS OF PROFITABILITY OF TARGET MARKETS FOR GOODS OR SERVICES

摘要

This disclosure describes a system and method for providing stability analysis of profitability calculations of target markets for goods or services. The system and method of this disclosure uses an internal experience database and external demographic databases. The system and method evaluates demographic data and calculates the risk associated with a variety of different goods or services. The system and method comprises a number of steps. First, a data acquisition module associates descriptor variables with different goods or services in a portfolio of goods or services. Second, a risk model module processes the various goods or services into distinct groups based upon specified characteristics. The risk model module also calculates risk values for the various goods or services and sorts the portfolio of goods or services into specified categories. Third, a profitability module calculates the net present value of each of the goods or services in the entire portfolio. Finally, a stability analysis module calculates the stability of the profitability for all of the goods or services in the distinct groups based upon specified characteristics.