The present invention relates to a market analysis system with which an arbitrary company (including an individual) predicts market competitive power of products thereof or developed products thereof and on the basis of the prediction, and which is applied to marketing, and an operation method according to the same, and more particularly, to a method for providing a market analysis service and a market analysis system according to the same, which are for encouraging a higher competitive power by being applied to the management strategy and marketing of a company, and which analyze public data in a macroscopic manner and a privately open data in a microscopic manner on the basis of a public data law announced by the government (a law regarding the activation of the provision and use of related law public data (enactment July, 30. 2013 law No. 11956, enforcement date October, 31. 2013)).
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