LOYALTY-BUILDING METHOD BY GRANTING A REWARD TO AN INDIVIDUAL IN CONSIDERATION OF AN ACTION PROFITABLE TO AN ENTERPRISE

摘要

The present invention relates to a process for the customer loyalty by the granting of a reward to a person on the other hand, an action which provides an advantage to a business, including: - a step of detection of a trip device i of the individual, - a step of assigning or digital countermarks by an operator op appointed by the firm, - a subsequent step of the reward for conversation of at least a part of the countermarks recorded in the personal account of the said individual, characterized in that the method comprises: - an additional step, which is correlated to the step of assigning of the said countermark, consisting in carrying out an acquisition of a whole number of li of values securities ts associated with said business benefiting from the advantage related to the action of the individual, -, and in that the subsequent step of conversion consists in assigning a payment which is determined as a function of the digital information recorded in the table under - formed by said second and third dimensions corresponding to the identifier of the individual beneficiary.