LOYALTY-BUILDING METHOD BY GRANTING A REWARD TO AN INDIVIDUAL IN CONSIDERATION OF AN ACTION PROFITABLE TO AN ENTERPRISE

摘要

The invention concerns a loyalty-building method by granting a reward to an individual in consideration of an action profitable to an enterprise, comprising a step which consists in detecting a triggering action i of the individual; a step which consists in attributing ni digital checks through an operator Op authorized by the enterprise; a subsequent step which consists in granting a reward by converting at least part of the registered checks into said individual's personal account The invention is characterized in that it comprises: an additional step correlated to said check attributing step, which consists in acquiring a whole number Li of securities TS associated with the enterprise benefiting from the advantage related to the individual's triggering action, and in that the subsequent conversion step consists in attributing a payment whereof the amount is determined on the basis of digital data registered in the sub-table formed by said second and third dimensions corresponding to the recipient individual's identifier.