SYSTEM FOR TRACKING ACCESS PATH, AFFILIATE SYSTEM USING THE SAME, AND METHOD FOR TRACKING ACCESS PATH

摘要

PROBLEM TO BE SOLVED: To specify a web site such as the affiliation site of a link source guiding a user, etc., even in the case of direct access to an advertiser site, etc., being the web site of a link destination after the user performs access to the web site of the advertiser site, etc., by the link of a banner advertisement, etc., arranged on the web site of the affiliation site, etc., and purchases merchandise, etc.;SOLUTION: When the user C performs access to the advertiser site 41 by the banner advertisement 43 arranged on the affiliation site 42 with the use of a user terminal 3, an advertiser ID, an affiliation site ID, and a customer ID are stored in the management DB 44 of a management server 1. When the user C subsequently performs direct access to the advertiser site 41, the customer ID of the user C is identified by personal information, and usage information is stored in the management DB 44, based on the customer ID and the advertiser ID. Thus, the affiliation site ID is identified through the use of the customer ID and the advertiser ID.;COPYRIGHT: (C)2005,JPO&NCIPI