Consumer specific marketing tool method and apparatus

摘要

Disclosed is a health related method and apparatus for collecting, collating and filtering information, related to specific individuals and/or their families, obtained from purchases made in conjunction with product source shopper loyalty program cards. Authorization for the collection of the information is made in advance of the collection. An analysis of the collected information is used to provide a health related report, specific to a given individual or family, of deficiencies in the recipient's diet and/or medicine. The total collected information may be subdivided into groups of entities having certain commonalities. Accompanying the report, coupons are provided for products that are known to be beneficial to correcting health related deficiencies and attributes, for a commonality group of consumers, as well as health related educational material for helping the recipient ascertain which health related products should next be purchased. In addition, the material may provide educational material to inform the consumer about health in general, healthy food preparation recipes, the advertised products specifically, the health benefits relating to types of advertised products and detailed nutritional value listing of advertised products as may be found of the product packages.