The present invention relates to a device for providing customized marketing based on consumer behavior analysis, product information including a product name for the product matching the unique code from a user terminal, a unique code generation unit for generating and registering a unique code for the product Product information processing unit for receiving, when the unique code for the product is scanned by the user terminal, the event information processing unit for providing the product information to the consumer terminal and generating event information including a scan subject, a scan place and a scan time point and And a marketing provision unit that provides consumer-customized marketing to the user terminal through analysis of consumer behavior of the product based on the machine information learned from the product information and the event information. Therefore, the present invention can provide customized marketing through online by analyzing consumer behavior for individual products based on a unique code attached to products traded offline.
展开▼
